Produced by the National Arts Centre
With insight from guest curator, Scott McKowen

Welcome to ArtsAlive.ca's
Performing Arts Poster Archive
Persuading Presence

Performing arts posters are tools of persuasion. Effective posters provide an open invitation to come to the show, but they work hard to ensure attendance!

Posters are meant to grab a potential audience member's attention, provide information about a performance, and persuade each person who sees it to buy a ticket.

Take a look at the posters in the National Arts Centre's collection. Which shows or concerts would you love to have seen?

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image:Learn about posters as marketing tools Learn about posters as marketing tools
image:Learn more about poster design Learn more about poster design
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Poster credits (clockwise from top left): Vinci, 1988. Designed by Yvan Adam (Adam Design); English Theatre 06-07 season poster, Designed by orangetango; National Arts Centre 10th Anniversary Exhibition, 1979-1980, Designed by Vittorio; Fortier En Solo, 1990. Designed by Lumbago.

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